No trust up top.A licence number and nothing else — no rating, no warranty. 97% read reviews first.
The full site menu.Five items, two dropdowns, every one a way off the page. Stripping nav doubles conversions, 3% to 6%.
The hero sells nothing.Four slides rotate every few seconds — the one caught here is a stock laundry — and the headline offers three services at once, not the bathroom job the ad promised. Matching the ad in the headline lifts enquiries 30–50%.
Nothing here is about them.Paragraph after paragraph describes the company, never the blowout or the leak the reader is worried about. Testing the message on real buyers lifts conversion 43%.
No next step shown.This numbered list is credentials, not steps — nothing shows how a job runs from first call to handover. A guided, step-by-step path converts 86% better.
The warranty is already here.Six and a half years on workmanship, sitting in an icon row halfway down the page — the rebuild keeps it and gives it a proper section. Risk-reversal lifts win rates around 32%.
Real reviews, real names.The words are genuine — named, located, real customers — and the rebuild keeps every one, minus the slider. Testimonials lift enquiries 34%.
Your real work — worth keeping.The genuine finished jobs in here are the strongest asset on the page — the rebuild keeps them and leads with them. Real project photography out-converts stock by 35%.
Nothing creates any urgency."What Are You Waiting For?" is a question, not a reason — no lead time, no booking window, nothing that makes today better than next month. Real urgency framing lifts conversions 8–18%.
No way to enquire here.There is no form anywhere on this page — the button hands them to another page to go and find one. Sending people off-page loses about 40% of the clicks you paid for.
And the footer sends them off too.A whole navigation column at the bottom — the same exit problem as the menu up top, at the moment they should be calling. Each of those clicks cost you $2–6 to buy.
