Your page today  →  Your page after.

Before & After · A2Z Renovations landing-page rebuild

YOUR PAGE TODAY10 gaps found↓ see them marked below
A2Z Renovations current live homepage, full page
No trust up top.A licence number and nothing else — no rating, no warranty. 97% read reviews first.
The full site menu.Five items, two dropdowns, every one a way off the page. Removing menu links lifts enquiries by up to 100%.
The top of the page sells nothing.Four slides rotate every few seconds, and their captions cycle through craftsmanship, materials and three trades at once — never the bathroom job on its own. Matching the ad in the headline lifts enquiries 30–50%.
Three trades on one page.Bathrooms, kitchens and laundries sold side by side — a bathroom searcher has to pick their own way through. Google rates an ad-matched page higher and charges up to 30–50% less per click.
Nothing here is about them.Paragraph after paragraph describes the company, never the blowout or the leak the reader is worried about. Testing the message with real buyers first lifts enquiries 43%.
No next step shown.This numbered list is credentials, not steps — nothing shows how a job runs from first call to handover.
The warranty is already here.Six and a half years on workmanship, sitting in an icon row halfway down the page — the rebuild keeps it and gives it a proper section. Taking the risk off the customer wins around 32% more jobs.
Your offer is at the bottom.Here, where a reason to act should sit, is a slogan. The words "Free Consultation" appear once on the whole page, in a button 94% of the way down. People spend 57% of their time on the page before they ever scroll.
No idea what it costs.Cost is only ever something to "discuss" at the consult — no range appears anywhere on the page, so anyone pricing a job leaves to find one. Each enquiry costs $30–200 to buy.
Real reviews, real names.The words are genuine — named, located, real customers — and the rebuild keeps every one, minus the slider. Testimonials lift enquiries 34%.
Your real work — worth keeping.The genuine finished bathrooms in here are the strongest thing on the page. The rebuild keeps your own finished bathrooms and leads with them, and drops the three stock shots sitting beside them. Photos of your own jobs beat stock photos by 35%.
Nothing creates any urgency."What Are You Waiting For?" is a question, not a reason — no lead time, no booking window, nothing that makes today better than next month. A real deadline lifts enquiries 9.5%.
No way to enquire here.There is no form anywhere on this page — the button hands them to another page to go and find one. Sending them to another page loses about 40% of the clicks you paid for.
And the footer sends them off too.A whole column of menu links at the bottom — the same exit problem as the menu up top, at the moment they should be calling. Each of those clicks cost you $2–6 to buy.
After we rebuild it ↓
YOUR PAGE AFTER THE REBUILDall 10 gaps closed + 6 more upgrades
Rebuilt A2Z Renovations landing page, full page
Menu down to one action.Logo, phone, one button — nothing to click away to. Removing menu links lifts enquiries by up to 100%.
The headline names the job.Bathroom Renovations Brisbane — the service and the city, first line. Matching the ad lifts enquiries 30–50%.
The offer leads."Get my free consultation" sits at the top and repeats at every decision point — the same offer A2Z already makes. People spend 57% of their time on the page before they ever scroll.
Proof before the scroll.The 4.8-star rating, the QBCC number and the 6.5-year warranty, all before they scroll. 97% of people read reviews before choosing a local trade.
It names the worry first.Budget creep, nobody in charge, weeks becoming months, the waterproofing you can't see — named up front, before anything is sold.
One licence, not a broker.A2Z holds the QBCC licence and runs every trade in-house — nothing gets subcontracted out. Naming the actual licence beats a generic "licensed and insured" by 14%.
Every worry, answered.A price that holds, a design settled up front, two to four weeks, and cover after handover — the four fears from the top of the page, each with a direct answer.
Three steps, numbered.Every stage of the job laid out before they commit, so nothing about the process is a surprise.
Your photos, kept.Eight of your own finished jobs, captioned and bigger — every image on the rebuild is a verified real job of yours. Photos of your own jobs beat stock photos by 35%.
A real range, up front.$10,000 to $30,000, and what moves a job within that range — anyone pricing the work gets their answer here instead of leaving to find it. Each enquiry costs $30–200 to buy.
The warranty, in writing.Your 6.5-year workmanship warranty gets a section, not a small icon — spelled out where the doubt sits. Taking the risk off the customer wins around 32% more jobs.
All three reviews, on the page.No slider — every review visible at once, source named. Testimonials lift enquiries 34%.
A name, not a call centre.Your page already names Ray — in its own text, in "Contact Ray Today!" and in the footer. The rebuild gives that a section, so the man who quotes the job is visibly the one who runs it. 66% check who they're dealing with before they make contact.
A real reason to start.Two to four weeks to build, so a Christmas finish means starting now — a genuine lead time, not a made-up rush. A real deadline lifts enquiries 9.5%.
Bathrooms, start to finish.Every section and every question on the page is the bathroom job they searched for — nothing else to wade through. Google rates an ad-matched page higher and charges up to 30–50% less per click.
A form, on the page.Two short steps, about 30 seconds, with tap-to-call beside it — no jump to another page. Forms built this way get about 86% more enquiries.
Footer with no way out.Licence, ABN and the phone number — and no menu links to pull them off at the last second. Removing those exits lifts enquiries by up to 100%.