Your page today  →  Your page after.

Before & After · A2Z Renovations landing-page rebuild

Every page an ad points at needs the same nine things.

These are the 9 core elements behind every note marked below — the same checklist any page has to pass to turn clicks into enquiries. Nothing here was invented for A2Z: each red note is one of the nine falling short, and each green note is one the page already gets right.

  1. Intent match — the page speaks to exactly what they searched for.
  2. Message match — the headline matches the ad they clicked.
  3. Clear next step — one obvious action, with nothing competing with it.
  4. Trust signals — licence, ratings and real reviews, visible early.
  5. Objection handling — the fears answered: guarantee, process, FAQ.
  6. Offer — a clear reason to act, led with rather than buried.
  7. Real project photos — actual local work, never generic stock.
  8. Job value fit — pitched right for the size of the job.
  9. Urgency — a genuine reason to act now, not a made-up rush.
YOUR PAGE TODAY12 gaps found↓ see them marked below
A2Z Renovations current live homepage, full page
No trust up top.A licence number and nothing else — no rating, no warranty. 97% of people read reviews before choosing a local trade, and the one thing they look for is the one thing missing up here.
The full site menu.Five items, two dropdowns, every one a way off the page. Removing menu links lifts enquiries by up to 100%.
The top of the page never names the job.Four slides rotate every few seconds, and their words cycle through craftsmanship, materials and three trades at once — never "bathroom renovation" on its own. Matching the ad in the headline lifts enquiries 30–50%.
Three trades on one page.Bathrooms, kitchens and laundries sold side by side — a bathroom searcher has to pick their own way through. Google rates an ad-matched page higher and charges up to 30–50% less per click.
Nothing here is about the customer.Paragraph after paragraph describes the company, never the blowout or the leak the reader is worried about. Someone who can't find their own problem on the page has no reason to keep reading.
No next step shown.This numbered list is credentials, not steps — nothing shows how a job runs from first call to handover. Someone weighing up a stranger in their house wants to see the process before they ring.
The warranty is already here.Six and a half years on workmanship, sitting in an icon row halfway down the page — the rebuild keeps it and gives it a proper section. Taking the risk off the customer wins around 32% more jobs.
Your offer is at the bottom.Here, where a reason to act should sit, is a slogan. The words "Free Consultation" appear once on the whole page, in a button 94% of the way down. People spend 57% of their time above that first scroll — the offer sits below all of it.
No idea what it costs.Cost is only ever something to "discuss" at the consult — no range appears anywhere on the page, so anyone pricing a job leaves to find one. A bathroom-reno enquiry costs about $300 to buy.
Real reviews, real names.The words are genuine — named, located, real customers — and the rebuild keeps every one, minus the slider. 86% of Australian homeowners check reviews before hiring a tradie.
The reviewer photos aren't your customers.This face, and the two behind it in the slider, are borrowed portraits — one of them a decorated US Army officer in dress uniform, shown here as a Moorooka customer. Anyone who recognises one of these faces has reason to doubt every review beside it.
Your real work — worth keeping.The genuine finished bathrooms here are your strongest asset, and about 75% of homeowners check past work before hiring. The rebuild leads with them and drops the three stock shots any renovator could use.
Nothing creates any urgency."What Are You Waiting For?" is a question, not a reason — no lead time, no booking window, nothing that makes today better than next month. Without one, the quote sits in the inbox while they keep getting quotes.
No way to enquire here.There is no form anywhere on this page — the button hands them to another page to go and find one. Sending them to another page loses about 40% of the clicks you paid for.
And the footer sends them off too.A whole column of menu links at the bottom — the same exit problem as the menu up top, at the moment they should be calling. In bathroom renovations each of those clicks costs about $9 to buy — that's the price per click, not per enquiry.
After we rebuild it ↓
YOUR PAGE AFTER THE REBUILDall 12 gaps closed + 5 strengths kept
Rebuilt A2Z Renovations landing page, full page
Menu down to one action.Logo, phone, one button — nothing to click away to. Removing menu links lifts enquiries by up to 100%.
The headline names the job.Bathroom Renovations Brisbane — the service and the city, first line. Matching the ad lifts enquiries 30–50%.
The offer leads."Get My Free Consultation" sits at the top and repeats at every decision point — the same offer A2Z already makes. People spend 57% of their time above that first scroll.
Proof before the scroll.The 4.8-star rating, the QBCC number and the 6.5-year warranty, all before they scroll. 97% of people read reviews before choosing a local trade.
It names the worry first.Budget creep, nobody in charge, weeks becoming months, the waterproofing you can't see — named up front, before anything is sold.
Your licence, out of the fine print.Your page already carries the QBCC number; here it leads. Ray schedules, manages and warrants every trade, so one licence stands behind the whole job.
Every worry, answered.A price that holds, a design settled up front, two to four weeks, and cover after handover — the four fears from the top of the page, each with a direct answer.
Three steps, numbered.Every stage of the job laid out before they commit, so nothing about the process is a surprise.
Your photos, kept.Eight of your own finished jobs, captioned and bigger. About 75% of homeowners check past work before hiring, and every image here is a real job of yours.
A real range, up front.$25,000 to $35,000, and what moves a job within that range — anyone pricing the work gets their answer here instead of leaving to find it. A bathroom-reno enquiry costs about $300 to buy.
The warranty, in writing.Your 6.5-year workmanship warranty gets a section, not a small icon — spelled out where the doubt sits. Taking the risk off the customer wins around 32% more jobs.
All three reviews, on the page.Your three Oneflare reviews were already there — the slider just showed one at a time. All three now sit open, named. 86% of Australian homeowners check reviews before hiring a tradie.
No invented faces.Each review carries the customer's own name, suburb and job — and no stranger's portrait attached to any of them.
Ray, given his own section.Your page already names Ray — in its own text, in "Contact Ray Today!" and in the footer. The rebuild gives that a section, so the man who quotes the job is visibly the one who runs it. 66% of homeowners check a tradie's profile and photos before making contact at all.
A real reason to start.The page explains bookings run ahead of the build, so the start date is a real constraint rather than a made-up rush. It gives them a reason to call now.
Bathrooms, start to finish.Every section and every question on the page is the bathroom job — nothing else to wade through. Google rates an ad-matched page higher and charges up to 30–50% less per click.
A form, on the page.Two short steps, about 30 seconds, with tap-to-call beside it — no jump to another page. Forms built this way get about 86% more enquiries.
Footer with no way out.Licence, ABN and the phone number — and no menu links to pull them off at the last second. Every exit removed is a click you already paid about $9 for.